Putting a Pay Per View match that you have completely forgotten about, don't really care about and thought/hoped had been postponed for another event or even completely been cancelled on just before the main event/closing match when it’s already late. They’ve done this several times resulting in some events running up to and past midnight. With The WWE Network now WWE really isn’t beholden to rules that require that they go off the air at 11pm or 11:30 anymore or so it seems.